Monday, 8 October 2012

Corporate/ Promotional Analysis

write a summary of what a corporate/ promotional video is and what the differences are?
corporate video is an idea of that will transform your business and strenghthen your brand also used for marketing.
Promotional video is a way of advertising your business on the internet, its a way of marketing and also get peoples attention using the video.

Find a good corporate video and explain what conventions it uses that you think are good?
Good Corporate Video
  • Shows the car which is being advertised
  • Interview from a man about how thw car works and what it is about
  • Shows how the car was made
  • The video shows when it was founded
  • Also talks about how it was manafactured.
  • The video has catchy slogans.
  • Also has fade in and out, also has nice classical smooth music.
Another Good Corporate Video

Find a poor corporate/ promotional video, and explain why you think it doesn't work?

Poor Promtional video
  • does not have realistic people
  • does not use no persuasive techniques
  • does not promote anything
  • does engage the person watching the video as it does not use any filming or colour techniques.


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